IIM Lucknow - Wiley

Executive Program in Data Driven Product Management

Admission Enquiry

7 Months

Action Learning      Experience 

April, 21 batch


- IIM Lucknow faculty

- MasterClasses 
from Industry Experts


Executive Alumni Status from IIM Lucknow

Learners Recommend
WileyNXT Executive
Education Programs

Program Benefits

An experiential and outcome-based learning approach,

integrating concepts and their applications in real-world


Developed by top faculty at IIML and Wiley expert Product

Along with 50+ business, emerging tech and product leaders of Wiley Innovation Advisory Council.

Take back ready templates for building product and marketing plans and strategies

Foundations of competencies required for successful launch of Start-Ups

Access to Intensive real-world case-studies and labs, projects, templates, and exercises

, to provide hands-on experience of

working with product success and innovation frameworks

Cross learn with experienced peers across various industries as peers

Learn the Product Management Framework developed by Wiley author, David Fradin, based on his experience while working at HP and Apple at the same level as Steve Jobs.


World class global courseware from Wiley

IIM Lucknow MDP ALumni Status

Skill up in high demand skills such as data analytics and machine learning, design thinking and user experience.

Experience classes by:


  • Esteemed IIML faculty

  • Expert Wiley faculty

  • Masterclasses by top industry experts

Action Learning Methodology: Develop a Complete Product and Market Strategy, a Product Portfolio Road-map and Scale-Up Strategy for a business problem from industry

An experiential and outcome-based learning approach, integrating concepts and their applications in real-world contexts

Participant Outcome

  • Gain competency to build and manage the end-to-end product life-cycle successfully, with machine learning and design thinking

  • Learn how top successful companies build and launch successful products: What to do and what NOT to do

  • Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics

  • Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks

  • ​Build scalable and robust product and product marketing strategies, based on proven frameworks used by top successful organizations such as Apple, HP and others

  • Build and manage product development life-cycle using agile and lean methodologies

  • Work confidently with Python and Tableau to analyse and visualize data, use storytelling to derive and communicate meaningful insights

  • Leverage emerging tech trends such as block-chain, AI, RPA for winning products

During 7 months of intensive experiential learning you will
  • Learn proven product management and analytics concepts

  • Witness use cases and intensive case studies from industry

  • Work on an end to end business case to develop robust product strategy from conception to scale-up


  • Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods


  • Be the Voice of Your Customers through User Research and Rapid Prototyping


  • Identify and Win Your Market Segment


  • Create Value Propositions that Crush Competitors


  • Build and Launch Great Products with Agile and Lean Methodologies


  • Ensure Product Success and Customer Delight


  • Define Roadmap from Start-Up to Scale Up Using Data and Design


  • Learn from the Best Product Leaders


  • Learn the Apple and HP Way


55% aggregate marks in graduation
Minimum 1 year of experience


Who Is this program for?

The course is suitable for a variety of target audiences involved in developing and managing products. These include:

  • Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth

  • Software development and tech professionals who aspire to get into product management roles

  • Entrepreneurs

  • Marketing managers 

Learning Experience


Foundations to Successful Management of Products

Module 1

Understanding the Customer: Customer Researcha dn Design Thinking 

Module 2

Building Product Market Strategy

Module 3

Communicating Insights: Data Visualization and Storytelling

Module 4

Defining User Experiences and Prototyping

Module 5

Agile and Lean Product Development 

Module 6

 Launching a Winning Product

Module 7

Product Management for Digital Products and Platforms

Module 8

From StartUps to Scaling Up

Module 9

*Modules are subject to change based on IIM Lucknow’s discretion,
students will be informed of the final curriculum during orientation.

Star Faculty, WileyNXT


David Fradin

DAVID FRADIN has experience in building successful  products since 1969, at organizations including like HP as well as Apple, where he was at the same management level as Steve jobs. David also heads a professional development company specializing in building insanely great products, product management, product marketing and has trained thousands of managers throughout the world based on his experience at Hewlett-Packard, Apple and across 75 products and services and 11 startups.

Application Process

#LearnToWin JOB Assistance

Program Fee

INR 1,59,000 + INR 10,000 (optional: IIM Lucknow MDP Alumni Status) + GST

EMI Options Available

Email us: professionallearning@wiley.com

Channel Partner