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About the Program

Developed by experts at Wiley and Clevered with inputs from the Wiley Innovation Advisory Council (WIAC) members* and leading industry experts in new age marketing, the three-month intensive program provides:
 

 

  • An experiential and outcome based learning approach, integrating concepts and their applications in real-world contexts

  • Exposure to various AI and ML tools across the marketing stack and several real world business use cases on application of AI and Machine Learning in delivering business outcomes

  • Access to multiple labwork and exercises, including a code free environment which allows marketers to take back operation ready models and workflows

  • First hand exposure to building AI based marketing solutions without any technical expertise

  • Exposure to frameworks, tools and technology environments that can be leveraged by participants in their own functions and industry

Key Information

Program Outcomes

Program Structure

Pre-Course Webinar Introduction to AI in Marketing

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