About the Program
Developed by experts at Wiley and Clevered with inputs from the Wiley Innovation Advisory Council (WIAC) members* and leading industry experts in new age marketing, the three-month intensive program provides:
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An experiential and outcome based learning approach, integrating concepts and their applications in real-world contexts
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Exposure to various AI and ML tools across the marketing stack and several real world business use cases on application of AI and Machine Learning in delivering business outcomes
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Access to multiple labwork and exercises, including a code free environment which allows marketers to take back operation ready models and workflows
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First hand exposure to building AI based marketing solutions without any technical expertise
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Exposure to frameworks, tools and technology environments that can be leveraged by participants in their own functions and industry